LaunchPath Innovation

Your Pandemic Opportunity

You know how the game of Solitaire sometimes leaves you stuck, and then you reshuffle the deck and everything starts to flow?

The COVID-19 pandemic is just like that – a massive reshuffling that is allowing wildly new patterns and possibilities to emerge.

For innovators, it’s a goldmine. There are so many new needs. So many new ways of meeting those needs. And perhaps best of all, people are genuinely receptive to new ideas.

If you’re one of the ones who is seeing the possibilities, take action! Login to LaunchPath, capture your ideas, and start moving your best idea forward.

If you’re not yet seeing it, try priming the pump of your creativity by brainstorming all of the new jobs-to-be-done that have emerged as a result of the pandemic. For example:

  • Engaging meaningfully with clients when you can’t get face-to-face
  • Cutting your own hair
  • Mastering remote work
  • Calculating the risk of hugging your grandma
  • Disinfecting groceries
  • Homeschooling children
  • Etc.

Now think about the problems people are having with those jobs and how those problems might be solved. Before you know it, you’ll have an idea!

The pandemic has thrown open the door for transformative change. Take advantage of this rare opportunity to innovate, to break new ground, to surge ahead.

Gray Somerville

Gray Somerville

Gray Somerville is a serial entrepreneur, innovation expert, and LaunchPath’s CEO. Besides LaunchPath, Gray has helped launch and lead three other successful startups including Telogical Systems and Adacus.

@graysomerville