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What Makes a Good Business Idea Good?

Thousands of business ideas are pitched each day. Some are enthusiastically embraced and supported; others are shrugged aside. Why is that? What makes a “good idea” good? More importantly, what will your organization regard as a business idea worthy of investment? In this slide deck we explain how people make decisions and identify the specific criteria that investors and savvy executives use when evaluating business ideas.

Gray Somerville

Gray Somerville is a serial entrepreneur, innovation expert, and LaunchPath’s CEO. Besides LaunchPath, Gray has helped launch and lead three other successful startups including Telogical Systems and Adacus.

@graysomerville