LaunchPath Innovation

The Lean Blogging Experiment

LaunchPath is applying agile software development (ASD) concepts to blogging by:

  • Continuously adapting our posting plans and schedules in response to user feedback,
  • Publishing “minimum viable” versions of each post early and often, and then
  • Fleshing out and improving each post in response to usage and feedback.

Why Are We Doing This?

  • Our goal is to maximize the value we are delivering to our readers.
  • Spending a lot of time articulating ideas that our readers don’t care about is a waste.
  • We believe this “lean blogging” approach will allow us to much more efficiently find the topics that matter to our audience and create the greatest possible value given our resource constraints.
Gray Somerville

Gray Somerville

Gray Somerville is a serial entrepreneur, innovation expert, and LaunchPath’s CEO. Besides LaunchPath, Gray has helped launch and lead three other successful startups including Telogical Systems and Adacus.